Air China’s Facebook Checkin Campaign an Innovative Success
To raise awareness, in Sweden, to the fact that Air China flew to far more destinations than China itself, the airline teamed up with selected Asian restaurants.
Twitter’s Purchase of Summify Gives Insight to New Products
So, as we now learn that they’ve purchased Summify, our speculations of niche and topic specific news and events handling, seems to be coming to fruition, right before our eyes.
LinkedIn Customers More Affluent Than Facebook But Not By Much!
LinkedIn users not only have higher incomes than visitors to Facebook, but the increase differential was 8 per cent, between the two platforms
Facebook CPC Rates 45% Lower if you Stay on Facebook
What company can end the year off charging a rate that is 23% higher than what they were charging at the beginning of the year? If you said Facebook, you’re right!
[NEW DATA] Email Marketing Social Sharing
Email marketing remains to be a strong brand and messaging outreach solution and this is why it’s been estimated that the marketing spend on email will increase by 60 per cent, in 2012.
The City of Rome Bands Together to Fight Against Billboard Advertising
At present, there is a large community in Rome that is up in arms about the number of advertising billboards currently erected and those planned to come in future.
The Business of Resolutions
This compelling need to ‘one-up’ last year to this extent, can be overwhelming, so there are a few credent rules that I try to remember this time of year
Paywall Lurks for News Internationals ‘The Sun’
The data to date on paywall results have been sketchy at best, but one thing is certain, no one publisher is seeing a net growth as a result of blocking their information
How Tourism Boards Take to Social Media to Cast a Wider Net (featured boards: Sweden & Calgary)
The Swedish tourism group is handing over it’s Twitter handle (@sweden) to a different Swedish resident, each week
