September 2007
Monthly ArchivesBehavioral Targeting – Not Just a Concept for Social Media Sites
A few months ago, Facebook announced that it would make their user profile and demographic information, available for the purpose of advertiser behavioral targeting. Last week, MySpace announced that it too was going to make its user profile information available to better target advertising. There is no argument here that if the option of blind … Continue Reading
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Google Print Ads product should be called Google Print Ad Creator and Publishing
Remember the days where traditional media publishers snubbed the thought of syndication or partnerships with online only media forums? Publishers thought that they knew their market better than anyone and as a result, would be able to provide a level of service, from point A to B, in the fulfillment process that would encourage any … Continue Reading
Traditional Classified Vertical Gets Social
If you have been reading my blog posts for a while, you will know that I repeat some of the same messages, directed at those in the traditional media space. The messages speak to what the future holds and ways traditional media can enhance their properties, to capitalize on the trends and their vested local … Continue Reading
NBC TV Show Downloads – Answering the Call of the Viewer
NBC announced today that it is offering free downloads of its TV shows on their site. The announcement really comes and represents a sign of the times. I actually hold a lot of respect for the media giant for taking matters into their own hands. Instead of filing laborious and long lasting law suits against … Continue Reading
Google AdSense Program for Mobile Phones
Google announced yesterday that it has launched an AdSense program for mobile phones. The program has been designed to allow publishers with mobile sites to take advantage of the revenue sharing model AdSense brings to standard websites online. For advertisers and or agencies wanting to take part in this form of search or mobile advertising, … Continue Reading
A New Career Site – I think?
Another job site has just stepped on the scene, but their primary focus does not seem to be jobs. Beyond.com differs greatly from the already existing job sites, as it boasts of a network of 15, 000 other websites that through advertising with them, an employer can take advantage of. Their network of sites include … Continue Reading
Aggregate List of Real Estate Sites
In my online travels, I came across an aggregate list of Real Estate sites that may act as interesting research/reading for publishers. If your primary or even one of your niche publications focus on new, resale or recreational homes, condos and or rentals, you should find this interesting.
Career Builder Founder Launches Jobfox – a Candidate Focused Site
The founder of Career Builder has launched Jobfox, an employment site that focuses more on the job seeker, as opposed to job listings. On Jobfox, job seekers create a web page highlighting their skills, experience, receptiveness to relocation and so on. The site then matches candidate profiles via keywords to potential employers. Potential Employers are … Continue Reading
US Mobile Advertising to Grow to 1.4 Billion by 2012
The Kelsey Group report entitled the US Mobile Advertising Forecast, estimates a CAGR for the mobile advertising industry of 112%, measured through to 2012. Mobile technology and adoption has been one area where Europe and Asia have been miles ahead of the western world. If the North American trend follows even in a remote likeness … Continue Reading
Vertical Video Classified Site for Automotive
I have just caught wind of a vertical based video classified site for automotive, called HotSwap. It seems as though video enabled media is at its peak and obviously so based on the amount of blog posts covering the product. And although I have now grown a little pickier about what video related items I … Continue Reading
