August 2008
Monthly ArchivesThe UK Times to Increase Cover Price
One of the largest dailies in the UK, the Times, has scheduled a cover price increase to start September 1st. As of Monday, the Times will increase its price by 10p to 80p. The directive reportedly came from its parent company, Rupert Murdoch’s News International, in an effort to increase revenues. Even though Times executives … Continue Reading
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What Newspaper Publishers Must Do Online
I read an article this morning about the woes of newspaper revenues – pretty much the same old thing you see from anyone covering this media space in a one-dimensional fashion. The twist to this article though was that it stated that revenue declines in July of this year, were felt in both the print … Continue Reading
LA Times Launches Real Estate Auction Site
The LA Times has collaborated with GoIndustry DoveBid to produce an online real estate auction site called Zetabid. The Zetabid differentiator doesn’t just stop at its auction listing style, but it extends to the sites rule of only housing or showing foreclosed homes for sale and for auction. The Zetabid site is up and running … Continue Reading
Typo Buddy Helps you find the Misspelled Classified Deals
I had to share this – www.typobuddy.com The Deal Locker group saw it fit to launch a Web site that tracks misspelled ads on eBay and craigslist and it is appropriately called “Typo Buddy”. This is a great idea considering that if you type the item your are looking for, with the correct spelling on … Continue Reading
Newspaper Groups Rate High for Overall Online User-Share
Nielsen has released its July listing of the top 25 companies in terms of online user share and stickiness. What’s interesting to note is that 16% of the companies on the list are publishers of newspapers or they own newspaper publishing companies. In addition, 24% of companies on the list dabble in classifieds. Not too … Continue Reading
Consumer Trust in Newspaper Sites Leads to Purchases
A new Online Publishers Association (OPA) report, covering consumer trust levels in local media shows that not only do consumers trust local media sites, but they are more likely to take action after viewing advertisements on these mediums. Newspaper Web sites rank first, with 46% of consumers taking action – making a purchase, going to … Continue Reading
Audi Releases iPhone App.
Audi, notably the first OEM to do so, has come up with a media campaign surrounding an iPhone application, representing their 2009 A4 model. The application comes in the form of a game called the “Audi A4 Challenge” and by installing the application, iPhone users can drive the 2009 model, which doesn’t go on sale … Continue Reading
Super Grocer Tests Circulation Campaign
Mejier, an American supercenter grocer, has teamed up with the Magazine Publishers of America for a huge circulation campaign. Mejier will offer shoppers $2 off their next magazine purchase, with the purchase of any two of the magazine titles that they carry. The program is scheduled to run from August 21st to September 6th and … Continue Reading
Wall Street Journal Goes Mobile with Free Range
FreeRange Communications, a company that enables publishers to feed content to their readers in an aesthetically pleasing way on a mobile device, announced today that it has added the Wall Street Journal to its list of clients. The FreeRange platform serves branded mobile content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, without having … Continue Reading
The Post and Newsweek Team Up for Video Coverage
Washington Post and Newsweek plan to partner to produce seven hours of video, covering the upcoming democratic and republican conventions. The publishers plan to equip reporters with cell phones and digital cameras to record the necessary video interviews. Online readers will be encouraged to participate by adding comments to videos without moderation.
