March 2010

Monthly Archives

Shared Accommodation Matching – a great addition to the real estate vertical

students having to share a room at a college dormitory, can fill in a short questionnaire to profile themselves and their personality types and then College Roommate Finder will connect them with suitable matches.

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Social Networks Affecting Search Query Numbers

We suspect the rise of social networks and their ability to extend past the colloquial ‘status updates’ and ‘friend requests’, has affected search query numbers.

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Get Rid of ‘IT Illiterate’ Staff for Futuristic Success

According to ZDNet, the UK government agency MI5 (Military Intelligence Sector 5) has introduced a voluntary layoff initiative to weed their staff of those who are not IT savvy.

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The Missing Value Proposition in The Times Pay Wall Initiative

The Fast Company posted excerpts of the British Times editor (James Harding), online question and answer period with the public. What I found most interesting was that when questioned about the pay wall initiative, Harding didn’t introduce compelling support for the move.

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Classifieds Crowdsourcing and Classified Business Models

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Instead I spoke about classifieds as a business, not just for today, but to ensure relevance in five years or even two years from now. I shared with the group what I thought was the ideal business model for classifieds, if one were thinking strategically.

User Created Campaigns Beat High Paid Agency Creative…

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Mashable writer Stan Schroeder posted a piece on the Palm Pre and how a ‘Pre’ ad created by fan was far better than what the company had paid to have professionally produced, via their agency

NYPA Network Buy Advertising Video

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Like any other newspaper group, the New York Press Association was trying to find a way to combat what everyone else in traditional media was struggling with, the impact of pure-play Web properties that were excelling in the classified and news media, online.

Patch.org: Does it have what it takes to compete in the online news space?

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I haven’t yet had a chance to weigh in on the Patch.org initiative backed by AOL, but I will tonight, inspired by a glowing post by Fast Company. Although my prose will not be as long as usual, it will be clear and concise. This Patch.org thing… umm… not so much.

Fwix – local aggregated news done right!

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There has been a lot of talk on what the ideal news Web site should look like. Is it the New York Times? Is it a personalized site that allows users to select their news categories of interest? Even after all of the debate, the exact recipe for success in online aggregated news usership has yet to be morph itself. But regardless of what that winning recipe may be, a group called Fwix has what we feel is the best display yet.

The Three Principles of Customer Service

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Now to be clear, this post isn’t just to cover my going-on’s and travels, but I am using my experience to discuss the importance of customer service, as I strongly believe that with the day-to-day happenings, we often forget the importance of consumer relations.

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