According to KingFishMedia, social media sites are becoming an ever important marketing tool for businesses, to the tune of mass adoption.

It is exciting to see the business adoption and transfer to using media that allows companies to express themselves, in a personalized manner, to their incumbent clients and potentials.  However, deeper analysis of the data provided by KingFish shows that the large majority of businesses are using social media platforms to provide brand related messages that unless you’ve made a believer of a user, brand motivated messaging really does you no good.  Instead we encourage businesses to:

• the areas of their business they wish to extend to social platforms
• Ensure the areas chosen have the appropriate fit and can encourage excitement and a sense of pushed voluntary consumption from online users
• Understand the social goals of each of the desired segments
• Have your goals drive your messaging strategy (yes you need one of those)
• Lastly, have clear guidelines of how your key employees represent your brand on social networks, if using their own handle and mentioning brand or brand related assets or initiatives.