If you have ever had a hard time describing the benefits to social media integration to one of your business clients, the FlowTown concept and model may just be able to help you.  See, they’ve been in the news recently, given their recent injection of funds from investors and it was because of this that I decided to dig deeper into their core offerings.

While not being fond of the name FlowTown (it reminds me of the name of a dance group on Americas Got Talent), their suite of business tools are impressive.  FlowTown enables a business owner to take their client email list and search for matches on social media sites. Once the business owner has found their client(s) across the various mediums, they are able to communicate special interest, marketing, sales or product specific messages, using these social tools.  Business owners have the ability to choose between Twitter, Facebook, Flickr, LinkedIn, MySpace  (may not find too many of your clients there anymore), and StumbleUpon, thus taking the clients email campaign one step further.  In addition to the obvious of sending quick communications to clients via a ‘current’ platform, once businesses gain their clients as followers or fans, they will be able to gain additional insight on their customers — more than any blanket survey could ever do.

FlowTown also does enable for more than the simple targeted channel messaging, as business owners can also get information on their clients Klout or influence levels, further allowing them to see which of their clients have a higher propensity to elevate their business via social media.  It may sound overwhelming to a first-timer, but don’t worry, all of the above is made easier to decipher with FlowTown’s reporting suit

Many underestimate the power of being able to communicate on a personal, candid and informal way with clients via social media tools, but this is where trust is often gained, and truths about your band perception come out.   FlowTown’s application and tools undoubtedly place a lot of intelligence into a business owners hands, in an easy, tactile, fashion.  This is a must discover if you are a business owner.

FlowTown does have a free introductory offer that allows businesses to try their tool, at no charge, using 50 contacts – see more here.  Longer term packages do range in price from $17 per month to $197.