September 2010

Monthly Archives

Tablet Device Adoption and the Revenue Made

As I travel from office to office, conference to conference and airport to airport, the obvious adoption of tablet devices has become clearly evident. Although nowhere as rampant as smart phones, you still can’t help but notice that the usage rates have surpassed analyst expectations.

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Video on Fairfax Media Company’s Paywall Announcement

Here is an interesting video exploring Australia’s Fairfax Media Ltd. and their plans to erect paywalls.  What makes this video clip viewer worthy is a little blurb included by Rupert Murdoch where he says ” we would have rather have less people visit our Web site and pay”.  I wonder what their online advertisers would … Continue Reading

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@shhdontellsteve CBS’ 2nd Twitter Inspired Sitcom

The struggle to monetize or prove the positive shift social media brings a newspaper publisher, doesn’t seem to plague other media sources such as TV. We say this because CBS has announced that is launching another Twitter inspired television show, called @shhdontellsteve.

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WWE Has Social Media Guidelines. Do You? See Our Tips for Business Leaders

So, given the WWE’s steps to embrace, kind of, social media, we thought we would help those of you who haven’t created your blueprint, by getting you started with a few tips.

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Philadelphia Newspapers go up for Auction

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The debt crisis of the Philadelphia Inquirer and the Daily News and their lengthy sale attempts has been in the news quite a bit of late, and today we learn that the open auction scheduled tomorrow for the newspapers, will go on with two bidders.

Volkswagen’s Talking Newspaper Ad for the Vento Sedan

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Auto makers are testing the waters in innovative advertising around the world and VW’s most recent stint in India is no different.

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New Condo Listing Site: TheRedPin

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With condo living booming in urban centres, with no signs of easing up, the demand for tactile and useful online listings sites is ever important and now condo shoppers in Toronto, Canada have a new source for researching properties and it is called TheRedPin.

A Businesses Approach to Publicizing their Social Media Strategy

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When industry pundits tell businesses and organizations that having a well thought out social media strategy is often times the major deciding factor on if you win or lose, they are not just referring to the items you post on your social entities, but they are also speaking to a businesses communication strategy that let’s their clients know that they can now find them on the social web.

Update: Imagine a Week Without Text Messaging or Participating in Social Networks

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On Monday we blogged about the Harrisburg University of Science and Technology, in Pennsylvania and their tall ambitions to have the entire student body abstain from social media sites for one week. We thought the initiative, driven by Professor Eric Darr, was admirable, but yet still thought it was going to be next to impossible to manage.

Asian Newspaper Market Survives on Legacy and Culture

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But as we look around the globe, the story, in most cases, is not as grim. Even in Europe, with the concerns around the EU, we are still expecting to see a 2.2% growth for the newspaper sector, come the close of 2010. It is Asia however that those in the industry most dazzled.

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