I can’t tell you of another time where we’ve seen so much hype and excitement around mobile, across all ages, and mobile integration into everyday life, outside of the utilitarian activities such as, making a phone call, email and I would argue that texting and SMS has now become utilitarian too.  The cause for such excitement, in our minds, is primarily because of the choices out there; and it’s not just that there is choice, but it’s that there are a ton of formidable choices out there.   So, given the ‘kid in a candy store’ reality around mobile, we are not surprised to see mobile OS’ moving up and down market share lists, rapidly. A recent report by comScore (the source of the market share chart below) shows Google’s Android phone making astronomical growth  of over 6 per cent, in only three months and what was once the behemoth of the mobile space, RIM, loosing 3.5 per cent.

The fact that there is so much choice and so much customer adoption for many brands, does make it difficult for mobile developers or publishers deciding what platform they should focus on first.  Well, regardless of growth indicators, you should still focus on current market share trends and develop to that, but yet be mindful of operating systems and their users likelihood to use downloaded applications; and in using this formula, your developers should focus on Blackberry development, after iPhone and Android, given the rate of downloaded app. adoption on the different platforms.  Blackberry users are 73 per cent less likely to download applications on their mobile devices when compared to iPhone users and 54 per cent less likely when compared to Android users.