May 2011Monthly Archives
When looking for clever ways to market yourself, you often find success when stepping out of the realm of the norm. This could be building partnerships with those you normally would never, or participating in a community that may not seem a direct fit
Put to paper, through the use of text or visual story boards, what your brand represents, how it sounds and how you want it to make others feel – this, we call the Brand Manifesto.
It seems only fitting as it’s YouTube’s 6th birthday, to post an infographic showing where they’ve come from and of course what they’ve become
As marketers get smarter in delivering their brand messages, across various mediums, the art of demographic based marketing has become more important than ever.
Not everyone can produce good online copy, but everyone needs good copy. When building a kick-ass web product there are a few key positions that need to be filled to ensure success, UI, design, developers, search experts, content strategists, and copy writers.
Fast Company that says they’ve seen Applied Predictive Technologies data and the revenue lift seen by business owners, participating in location based services, amounts to only 2%.
Today’s blog post is a little different than I had originally intended. First, it was going to be a positive about how Expedia led me to spend 15 minutes taking part in a contest via Facebook, but as my contest experience continues, it worsens.
LinkedIn, to me, is that social network that never dies. (In 2007, I announced on Twitter that I thought LinkedIn was doomed – I am not afraid to admit it and I think many others agreed with me then).
We support businesses taking the leap into digital and social media, but we do caution them to review their strategies closely, before embarking on their first public display of digital socialness’.
A few weeks ago we posted a piece about the importance of the small to medium sized business sector and their positioning in marketing. Some agency relations that we have thought the piece was only partially accurate, as they still see no need to create a SMB division