August 2011
Monthly Archives
Online Ad Spend Forecast for 2016
A recent report however, from Forrester Research, states that by 2016 the number one ad spend position will not be held by Television anymore, in fact, online ad spend is expected to emerge as the dominating force
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July Mobile Usage, Manufacturer and WiFi Share Reporting
Millennial Media’s July Mobile Mix report is out and the results firm up some of the stuff we’ve been hearing in past, but also puts to rest some of what Apple naysayers are spewing, in the Apple vs Android battle.
Overview of Facebook User Account Privacy Changes
By now, you’ve obviously heard about Facebook’s changing it’s privacy settings, which has been spurred on for various reasons. Below is a summary of the major changes,
Recording Available: HTML5 Vs. Native Mobile Apps.
In this ad-ition Lunch&Learn Webinar, we will explore the differences, pros and cons of both native apps. and HTML5.
The Need for Diversifying Social Advertising Strategies
The problem with this state of marketing awareness is that users/consumers have progressed or changed or even fine-tuned their uses of social networks, just when advertisers thought they were getting it.
Thoughts on Millennial Marketing
Companies who fit the profile above are realizing that the value propositions that worked for boomers for example, are not resonating with the millennial generation.
Google’s Ad Performance Data Shows a New Wave of Thinking is a Must!
However, despite the increase in rich media and image ad usage, the number of users clicking on ads or rolling over ads, remained the same, and in some months showed a decline when compared to 2009
7 For All Mankind Facebook Store Spreads ‘Buy Now’ Functionality on Your Page and Theirs!
7 For All Mankind has turned up their social marketing campaign through not only the introduction of the store, and the buy now functionality nestled in multiple Facebook locations, but
Taking Targeted Advertising and Advertiser to Consumer Relationships to New Heights
Nonetheless, this business of building relationships (friend to friend or more specifically here, advertiser to new consumer) is one that has spurred a lot of study. Microsoft, has just invested
Walmart.com Recommendation Agent is Based on your Social Personas
Finally, Walmart is putting their @WlamartLabs to ‘smart’ use. The team has been tasked with mining Twitter and Facebook to aid in consumer Walmart.com searches.
