November 2011Monthly Archives
The Mixi Twitter arrangement that broke via press conference late last week was overlooked by many, but deeper analysis of what this means to Twitter, or what it would have meant to any western company, is quite immense.
Brazilian condom maker, Olla, launched a Facebook campaign entitled, ‘Unexpected Babies’, with the hope of not only gaining mind-share for their product, but to also
This morning those of us on Twitter were greeted with requests to retweet messages from the Aflac duck, to in-turn get Aflac to donate $1 to the Aflac Cancer Center
However, aside from our step by step blueprint on calculating social ROI, many have produced a simple value for Facebook fans, which by far makes doing the math a lot easier, but not always as exact.
The Borrell and Associates Local Online Advertising Forecast report is out and some of their projections show that there are media streams growing faster than expected.
Toyota is branding this campaign as ‘the fastest painted Web site’, the reason being is that they commissioned a few artists and had them paint the Toyota Web site, onto a Tokyo city-centre wall.
Last nights, Third Tuesday event, on a Thursday mind you, in Toronto, was one I could not miss. The nights speaker was Jeff Jarvis, someone I admire
Today, for example, I came across an article that was addressing a Detroit newspaper groups Managing Editor’s trials and tribulations, as she tries to move her editorial staff through to incorporate digital reporting, in their story suite.
The group EdgeRank Checker has released their data sets, showing how the two differ in impact and it turns out that a comment on a Facebook post is far more valuable than a like .
In this webinar we walk through the recipe of a successful social media campaign for a nonprofit, as well as samples of past notable campaigns.