The New Republic, a political print magazine and online news source, is under new ownership and the newbie at the boardroom table may be just what they needed.  Facebook co-founder Chris Hughes announced yesterday, via Tweet (believing it or not) and via a long letter to TNR readers that he had purchased the publishing unit, making him the Publisher and Editor-in-Chief.

The magazine now has a reported cicrulation of 50,000, which is a about a 20 per cent decline from where they were at five years ago, and while their print circulation story is no different from many of the others that we’ve heard,  according to Quantcast the magazines, monthly online unique visitors amounts to 688,000 worldwide.   Once you’ve had a chance to review the content and the set up of TNR online, you’ll quickly see how it was able to  amass such online presence and traffic.   It’s a solid product and provided its mantra stays the same, it will have a life ahead of it as that edgy ‘news for the people’ publication.

In Hughes’ letter to readers he stated:

Many of us get our news from social networks, blogs, and daily aggregators. The web has introduced a competitive, and some might argue hostile, landscape for long, in-depth, resource-intensive journalism. But as we’ve seen with the rise of tablets and mobile reading devices, it is an ever-shifting landscape—one that I believe now offers opportunities to reinvigorate the forms of journalism that examine the challenges of our time in all their complexity. Although the method of delivery of important ideas has undergone drastic change over the past 15 years, the hunger for them has not dissipated.

 

It will be interesting to see how the TNR road-map shifts with Hughes now at the helm.