Beverly CrandonBeverly Crandon
Founder ad-ition /

Beverly Crandon is the founder of ad-ition and an avid content junkie. Aside from spending time with businesses interested in expanding their digital and social presence online, Beverly spends a ghastly amount of time surfing the web for ‘what’s new’.

Beverly is an expert in digital positioning for small to large businesses, through content review and placement and social media integration. Organizations also benefit from Crandon’s sales and training experience, as businesses try to create social media acumen and guidelines for staff.

Beverly Crandon started her career as a National Contact Centre Director for technology based fortune 500 clients and then moved to the world of traditional and new media sales and online strategy, covering verticals such as automotive, real estate, employment, directory, and general classifieds. Crandon’s technology and online sales leadership roles combined, led her down the advocacy path of applying Social Intelligence (SI) as another layer to the day-to-day business acuity, with the intent of raising the relevancy level of companies, in today’s ever-changing online space.

With over 14 years experience in the digital and sales verticals, Beverly has worked with clients such as Google, eBay, Microsoft, Kelley Blue Book, Auto Trader, and Torstar Media Group, amongst many others.

Beverly has spoken throughout the world for organizations such as the ICMA, SNA, and NAA,  providing insight on new media strategies for publishers and small businesses, as well as delivering talks on social media integration, social intelligence analytics and engagement.

Beverly Crandon can be reached at: beverly.crandon at

Ana Gervásio

Ana Gervásio as been independently consulting on various facets of interactive media since 2004. Her aim is to work with talent rich, interdisciplinary teams across a wide range of clients, while leveraging her background as web developer, creative problem solver and strategic thinker.

With over 8 years in the digital space. and the majority of her efforts spent in digital project management. Ana’s client list includes the likes of Yahoo!, Tribal DDB, Universal Music, Henderson Bas and john st. advertising. with vibrant brands such as Coca Cola, Nintendo, Children’s Aid Society and Manulife Financial. This has allowed her to collaborate on a varied assortment of projects. Website development and design, Social Media strategy, interactive campaigns including display advertising, SEM, eNewsletters and Advertorials. Each with the common focus of designing exceptional interactive experiences, identifying customer needs and business opportunities. Ana is also very proficient with traditional verticals, such as print media publishers and proprietors, and knows exactly how to take an offline business online, and/or how to take existing web properties and enhance the look and feel to increase usability and product traction.

Ana lives and plays in uptown Toronto, with two Apple computers and iPad and five Moleskines. She has an admitted weakness for brightly coloured shoes, and attends infinite numbers of yoga classes in her spare time.