Beverly Crandon
AuthorBeverly Crandon is the founder of ad-ition and an avid content junkie. Aside from spending time with businesses interested in expanding their digital and social presence online, Beverly spends a ghastly amount of time surfing the web for ‘what’s new’.
UPDATE: Search Engine Market Share Reporting
It’s been awhile since we’ve posted updates on search engine market share, as the story remained relatively steady, month after month. However, this current account of search engine share shows some new developments.
How Offline Commerce Neatly Ties in to Online Engagement
half of online feedback comes from consumers who have made a purchase in-store, thus meaning if your social and digital infrastructure is not sound, you could be in for a customer service mess!
Tomorrow is F Day and Early Timeline for Brands Data is Rocking!
Tomorrow is D day or F day, depending on how you look at it, because tomorrow is the day that Facebook switches all Fan Pages to the Timeline for Brands aesthetic and functionality.
[INFOGRAPHIC] Socially Engaging Journalists
In a recent research piece crated by the Text 100 group out of the UK, they interviewed 75 journalists to get their current take on social media
Current and Useful Facebook Stats Told Through Infographic
Below is a nicely packaged Facebook infographic from the Infographic Lab group. It truly does house the most pertinent Facebook stats
Does Size Matter? The Larger your Network the Greater your Clothing Discount!
Volga Verdi has started offering discounts to shoppers based on the size of their Facebook, Twitter, Google+ networks, etc…. The larger your network, the greater your discount.
Cause.It: Bringing Nonprofits, Local Businesses and Volunteers Together
Cause.It is a smartphone application that partners businesses, nonprofits and the community.
Facebook Timeline for Businesses Demystified
On this Facebook Timeline webinar we will walk through: What the Timeline for Fan Pages change means to brands and marketers, Some of the ‘must do’s’ to maximize your new Fan Page layout,…
Financial Times Paywall Model Shows Signs of Success
Managing Director, Rob Grimshaw stated that their paid content model is on trend to surpass online ad revenue and that mobile content distribution will soon become it’s main form of content dissemination.
Eve Echo Micro-finance Business Model That Helps Female Entrepreneurs In Need
Eve Echo is a company that makes hand sanitizer and soaps, but the twist on this for profit company is that they take 100 per cent of their profits and give it to the Foundation for International Community Assistance (FINC)

















