Automotive
Category
Thoughts on Millennial Marketing
Companies who fit the profile above are realizing that the value propositions that worked for boomers for example, are not resonating with the millennial generation.
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Auto Industry Growth Good News for Marketers
However, the most recent news of the auto industry sales being up in February by 27%, is something not only worth writing about, but also worth celebrating if you are an agency or marketer.
Porsche Celebrates 1 Million Facebook Fans with a Decaled 911
In commemoration of Porche reaching 1 million fans, they’ve designed a 911 GT3 R Hybrid, which is decaled with the names of all of their Facebook fans
Final Post Super Bowl Content Share Numbers Are In: Audi and Pepsi Max Winners
Now that it has been a few days post Super Bowl, the stats are coming in. The stats on viewership, viewer sentiment on brands and social and sharing activities around the Super Bowl.
Toyota’s Ideas for Good Campaign is Organically Social
Toyota has recently started running ads on television and online that encourages the public to venture over to their site and share their thoughts on how they would use Toyota technology, for world good
Virtual Test Drive – Nothing New But It’s Still Pretty Cool
Nonetheless, there has been a lot of talk this week on Mitsubishi’s virtual test drive campaign, but I though it important to weigh in here and state that Volkswagen did this in Brazil, months ago
Volkswagen’s Talking Newspaper Ad for the Vento Sedan
Auto makers are testing the waters in innovative advertising around the world and VW’s most recent stint in India is no different.
GM to Integrate Facebook in OnStar Systems
With automotive being one of the big advertising verticals for newspaper publishers, we are keenly watching what OEM’s and dealer principals have been doing and this is why, while coming across General Motors’ move to integrate Facebook with OnStar, we felt we had to share it.
Traditional Media and Leveraging Toyota Recalls
So, as ad agency’s are cashing in on the major recall plight of what was deemed to be the most reliable vehicle brand, so too should our traditional advertisers (newspapers, niche magazines, and newspaper Web sites). Sounds harsh, but this is the unforgiving truth.
Top 10 News and Classified Media of 2009
Well it’s that time of year where we run down our top 10 ad-ition news and classified media blog posts for 2009.
