Automotive
CategoryAuto Online Ad Spend on the Rise for 2010
All the above means for publishers is that, they will naturally see an increase in ad dollars, but the biggest gain can only be seen if new and innovative ad campaigns are presented to dealers.
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Newspapers and Social Media
However, I can’t tell you how many times, of late that I have received calls from newspapers asking about using Twitter and other forms of social media, to benefit their organizations.
North Americans Score Low in the Green Auto Movement
According to Pike, North America is forecasted as the slowest adopting nation of hybrid or green focused vehicles.
NADA Full Page Ad to Support Automotive
I have most recently come across an ad campaign launched by the NADA that urges the American government to step up their support of the industry. The ad campaign takes the form of an open letter and was ran as a full page in the the Washington Post, Automotive News, Chicago Tribune, Chicago Sun Times, just to name a few.
Will the Automotive Industry Ever Bounce Back?
A day doesn’t go by where we don’t hear about the dismal results plaguing the auto industry and newly released February auto sales reports echo the same painful message. According to reports released out of Detroit, the US auto industry experienced dismal February sales that landed them 41% below last year. This is apparently the … Continue Reading
Chrysler’s Plan to Move Inventory
We read last night that Chrysler is viciously urging auto dealers to cut vehicle costs and order more units. I guess this is their way to address the vehicle pileup we’ve seen around the world. Chrysler’s plea do dealers is more of an imperative to them versus the other OEM’s. In 2008, Chrysler saw a … Continue Reading
A Visual Reminiscent of the Today’s Auto Industry
We’ve all heard about the struggles the world wide auto industry is going through, but no one has yet provided a well thought out visual of the situation until now. The Guardian UK has published pictures of stock piling auto inventory, from different locations around the world. This ensemble of photos definitely does its part … Continue Reading
Top Gear – What are they doing now?
We blogged about Top Gear in October of this year, as at that time we were impressed with what the group was attempting to do online, through their site revamp. Now, Top Gear has stepped up and impressed us once again with their heavy syndication strategy online. Top Gear, being an award winning BBC television … Continue Reading
vLane an Automotive Networking Site
Looking for a third party automotive site that takes a bite out of the vehicle-purchasing funnel, blending it with traditional online functionality – Well look no more, vLane is that site. All of the vehicle purchasing data we’ve reviewed to date, tells us that when at the end of the purchasing cycle and deciding between … Continue Reading
New Fiat 500 Sold Online Only!
Fiat has teamed up with designer Diesel to release its limited edition, 500ByDiesel. The fact that this automaker is teaming up with a clothing designer in the release of a new vehicle is not the interesting point about this story. What makes this story interesting is that the vehicle will only be sold online. Through … Continue Reading
