Directories
CategoryYellowBook.com Commercials tap into the Virtural World
The Yellow Book group is trying to very hard to keep their brand current and their most recent round of Yellow Book commercials proves it. However, the jury is still out on as to if this will be enough to convince buyers to visit yellowbook.com versus doing a Google search to find what they need.
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Google “Voice Search” to Change the Face of User Search Forever
Ok – the title of this post may be a little dramatic, but you cannot disagree with me when I say Google’s “Voice Search” application is very impressive. The newly released iPhone application enables the user’s handheld device to sense when the phone has been placed close to the users face; the iPhone sends … Continue Reading
Economy Having Little Impact on SMB Ad Spend
Through review of a recent ‘Local Commerce Monitor’ report by the Kelsey Group, we learned that the economic pressures we see so heavily covered in today’s news media, does not seem to be having an effect on the small to medium sized business owner. The Kelsey Group surveyed 300 small business owners and of them … Continue Reading
Mobile Done New York Style
Take a look at how New York Magazine incorporates mobile (content and advertising) into their product set. It’s a great idea and one that can be adopted by publishers of newspapers or niche magazines, servicing larger cities. http://nymag.com/mobile/ New York magazine has a readership of 1.6 million per issue and it is published by New … Continue Reading
Yahoo! Local Goes Mobile with LightPole
LightPole Inc, a new mobile software and services company, has finally come out of beta with their flagship product cleverly called LightPole. What makes LightPole of special interest to us is their partnerships with Yahoo! Local and Yelp. The way LightPole works, is that mobile users can download the LightPole software to their phones and … Continue Reading
Superpages.com Adds UGC Elements
Superpages.com announced its release of added user functionality to their site. Superpages users can now update business profiles, add photos and participate in business specific blogs. The added UGC elements will go far in differentiating Superpages against the many existing local online directories. Traditionally, the directory business has been seen as a utilitarian device. The … Continue Reading
