Online Classifieds
CategoryNewsday no Longer Hinting at Charging for Online Content
Nonetheless, today we learned that they are actually going through with it and as of next week, Newsday will place much of its content behind a pay wall.
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Online Classifieds see a 31% Decline in 2009
Although there was no scientific explanation provided on the fate of online classifieds in this IAB report, I would hazard a guess that classified ad counts have increased, despite revenue declines, and that free listing sites have something to do with this.
Email Customer Service Could be your Differentiator
As leaders in the service industry, you can often take for granted the lengths that good customer service can go to. I mean we coach, and try to instill the importance of good customer service in our direct reports, because more than likely, we once had a great leader that did the same for us or we’ve read/heard it makes for good business practice. Most recently, the revelation of the impact good service makes on a customer base was dawned upon me in a launch I was responsible for.
First Quarter Newspaper Revenues Continue to Decline
The Newspaper Association of America released their newspaper revenue figures for Q1′ of this year and the results are far from pretty. According to the NAA, the revenues publishers are experiencing now are in parallel to the results of 1985. What is more troubling is that online advertising, once thought to be the saving grace … Continue Reading
Tink O Matic – reinventing classifieds
I call this the Netvibes of Classifieds. Tink O Matic, while in private beta right now, is planned to let lovers of classifieds keep track of the item or items they’re interested in, across multiple classifieds sites. To start, they will be aggregating content from eBay, Craigslist, Kijiji, and Oodle. I am sure it is … Continue Reading
Online Shopping Experience and Email Marketing
If you’ve ever wanted to improve your email marketing to incumbent customers and enhance their online shopping/search experience, sometimes the examples you should take heed to may not be in your direct line of business. I am specifically talking to publishers who are interested in transforming or improving their online “game”. Sometimes, it’s not your … Continue Reading
AOL Partners with Oodle
AOL’s partnership with Oodle will ‘officially’ be announced today, as the company launches its new AOL Classifieds venture. AOL Classifieds is slated to cover the US and parts of Canada, but if marketed properly through their other channels, AIM for example, this geography could expand relatively quickly. AOL is within the list of top sites … Continue Reading
eBay Struggles in Q4′
eBay posted their Q4’ results and the numbers show that even the auction giant is struggling right now. The data released today revealed that 2008 Q4’ came in 7 per cent below last year the same period and in turn, eBay came short of what the street projected. eBay CEO, John Donahoe, tried to put … Continue Reading
Google Says Goodbye to Print
We learned today that Google has cut its Print Ad Program in an attempt to shave off underperforming products. This is undeniably big news for the print industry, not necessarily from a revenue perspective, but more from a competitive landscape outlook. At its conclusion, the Google Print Ad Program garnered a little over 800 newspaper … Continue Reading
