Classified Media
CategoryShared Accommodation Matching – a great addition to the real estate vertical
students having to share a room at a college dormitory, can fill in a short questionnaire to profile themselves and their personality types and then College Roommate Finder will connect them with suitable matches.
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Classifieds Crowdsourcing and Classified Business Models
Instead I spoke about classifieds as a business, not just for today, but to ensure relevance in five years or even two years from now. I shared with the group what I thought was the ideal business model for classifieds, if one were thinking strategically.
NYPA Network Buy Advertising Video
Like any other newspaper group, the New York Press Association was trying to find a way to combat what everyone else in traditional media was struggling with, the impact of pure-play Web properties that were excelling in the classified and news media, online.
A Publishers Checklist for 2010
Below is our list of what we feel publishers, directors and managers at publishing groups need to focus on this year. Our list is best fitted to those who publish news content, niche publications and niche Web sites and online classifieds.
Top 10 News and Classified Media of 2009
Well it’s that time of year where we run down our top 10 ad-ition news and classified media blog posts for 2009.
Top Search Terms for 2009
Experian Hitwise has released their list of the top 300 search terms for 2009 and for the first time, a social networking site (Facebook) took the spot of the most searched term. For those of us in the classifieds space, you’ll be happy to know that Craigslist was the third highest search term of 2009. … Continue Reading
Newspapers and Social Media
However, I can’t tell you how many times, of late that I have received calls from newspapers asking about using Twitter and other forms of social media, to benefit their organizations.
Newsday no Longer Hinting at Charging for Online Content
Nonetheless, today we learned that they are actually going through with it and as of next week, Newsday will place much of its content behind a pay wall.
Online Classifieds see a 31% Decline in 2009
Although there was no scientific explanation provided on the fate of online classifieds in this IAB report, I would hazard a guess that classified ad counts have increased, despite revenue declines, and that free listing sites have something to do with this.
Email Customer Service Could be your Differentiator
As leaders in the service industry, you can often take for granted the lengths that good customer service can go to. I mean we coach, and try to instill the importance of good customer service in our direct reports, because more than likely, we once had a great leader that did the same for us or we’ve read/heard it makes for good business practice. Most recently, the revelation of the impact good service makes on a customer base was dawned upon me in a launch I was responsible for.
