Mobile Advertising
Category
Foursquare Launches Location Explorer Web Site
To further secure their place in the location based services realm, Foursquare has now launched a Web site they are calling Foursquare Explore.
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Statistics: 2012 Online Sales Forecast
The Borrell and Associates Local Online Advertising Forecast report is out and some of their projections show that there are media streams growing faster than expected.
Infographic: Mobile User Stats and Revenue Predictions
provide insight on forecasts through to 2013, but we find those estimates to still be conservative, as the brand or products currently monetizing mobile represent a small percentage.
Mobile Couponing is Here to Stay!
The folks at eMarketer have released a report on mobile shopping and coupon usage and the results show that the adoption is on the rise.
‘Mobile ROI’ And Why So Many Are Disconnected From What It Means
We’ve been chatting for years on the benefits of mobile and how smartphone adoption and mobile, will impact search and commerce moving forward. But even though the writing is on the wall, the number of business adopting market relevant mobile strategies, does not add up. The numbers of those dabbling in mobile appears lower or stagnant, at best.
iOS Still Leading the Way in Mobile Consumer Mindshare
ChangeWave polled over 4,000 North American smartphone consumers and asked them a series of questions to understand, what smartphone OS they would most likely purchase next and
Millennial Mobile Device Usage Stats
As marketers get smarter in delivering their brand messages, across various mediums, the art of demographic based marketing has become more important than ever.
Despite Naysayers, I Still Encourage Location Based Services for Businesses
Fast Company that says they’ve seen Applied Predictive Technologies data and the revenue lift seen by business owners, participating in location based services, amounts to only 2%.
Expedia Friend Trip Shuns Mobile iOS
Today’s blog post is a little different than I had originally intended. First, it was going to be a positive about how Expedia led me to spend 15 minutes taking part in a contest via Facebook, but as my contest experience continues, it worsens.
Why Small Business Should Affect Marketer and StartUp Strategies
Borrell and Associates have released their report on Small Business advertising, showing both current trends in mindset and their plans for future spend and allotment.
