Mobile Advertising
Category
Millennial Mobile Device Usage Stats
As marketers get smarter in delivering their brand messages, across various mediums, the art of demographic based marketing has become more important than ever.
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Despite Naysayers, I Still Encourage Location Based Services for Businesses
Fast Company that says they’ve seen Applied Predictive Technologies data and the revenue lift seen by business owners, participating in location based services, amounts to only 2%.
Expedia Friend Trip Shuns Mobile iOS
Today’s blog post is a little different than I had originally intended. First, it was going to be a positive about how Expedia led me to spend 15 minutes taking part in a contest via Facebook, but as my contest experience continues, it worsens.
Why Small Business Should Affect Marketer and StartUp Strategies
Borrell and Associates have released their report on Small Business advertising, showing both current trends in mindset and their plans for future spend and allotment.
Walmart Moves Into Social Media with Kosmix Acquisition
We’ve now got an odd new player in the world of social media, as Walmart announced yesterday that it has purchased social media company Kosmix.
NYC Mayor Says: April 16 is Foursquare Day
Well it seems that even the mayor of New York City (Mike Bloomberg) has drank the location bases services Kool-aid, as he has agreed to declare April 16, 2011 an @Foursquare day in NYC.
Infographic: Mobile News Consumption Numbers and Statistics
With so many publishers creating tablet apps. or participating in third party readers, it’s no wonder Column Five’s infographic is reporting the numbers that it is. For example, 47% of US adults use a mobile device to access news
Location Based Services Comparison Infographic + Thoughts on Google Checkins
Google has extended checkin’s on Google Latitude to the iPhone. The feature was available to android phones weeks ago,
Geo-Targeted Mobile Couponing a Refreshing Addition to Group Buying
A while ago we created a fact find document for a client who was interested in joining the group buying/ deal a day masses, but felt he wanted his bout to be different.
Google’s Open Mobile Approach To Android OS The Preferred Model
Mobile OS market share reports have trended in showing the massive growth and now market leadership that the Android phone has amassed and now to add to these, Nielsen has released an updated snapshot
