Print Media
Category
Paywall Lurks for News Internationals ‘The Sun’
The data to date on paywall results have been sketchy at best, but one thing is certain, no one publisher is seeing a net growth as a result of blocking their information
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New York Times Mistakenly Sends Win-back Letter to Current Subscribers
A letter I received today from the New York Times, in error I was later informed from a subsequent email, about my subscription caused me to start thinking about their business model and paywall frenzy.
Mainstream Media Pinned Against Social Media – our view…
To me, mainstream media is social media. The very thing that makes something ‘mainstream’ is if it is dominant and widely accepted and therefore social media is ‘the’ mainstream.
Statistics: 2012 Online Sales Forecast
The Borrell and Associates Local Online Advertising Forecast report is out and some of their projections show that there are media streams growing faster than expected.
Age Old Question Still Lives: how to digitize your editorial newsroom…
Today, for example, I came across an article that was addressing a Detroit newspaper groups Managing Editor’s trials and tribulations, as she tries to move her editorial staff through to incorporate digital reporting, in their story suite.
Vogue Shows How Social Media Can Be Used to Provide Advertisers With Real World Benefits
As we consistently tout the beauty and effectiveness of blending your online social campaigns, with your offline, we found it only fitting to include this bit on Vogue Magazines latest Social + WOM + Offline campaign.
Yellow Pages Assoc. Changes Name to Local Search Association
The Yellow Pages Association announced yesterday that it was changing it’s association name to The Local Search Association. This name change alone, represents a big shift in a business advertising methodology that has been in existence since 1886
NY Times Paywall Early Results Are In
Finally some data on the New York Times paywall initiative, and we must say, we are not surprised with what the early analysis is telling us.
Infographic: Mobile News Consumption Numbers and Statistics
With so many publishers creating tablet apps. or participating in third party readers, it’s no wonder Column Five’s infographic is reporting the numbers that it is. For example, 47% of US adults use a mobile device to access news
Newspaper Online Sources Outperforming Other Content Tools
Found an interesting visual today that was posted by the guys at Visual Loop. It’s fascinating in the sense that this is one of the first times where newspaper content sources have been aggregated and measured.
