Magazines
Category
Vogue Shows How Social Media Can Be Used to Provide Advertisers With Real World Benefits
As we consistently tout the beauty and effectiveness of blending your online social campaigns, with your offline, we found it only fitting to include this bit on Vogue Magazines latest Social + WOM + Offline campaign.
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Tumblr’s Next Move Should Concern Traditional Publishers
Late last week, we read excerpts from a meeting held at the new Tumblr location in Richmond, Virginia – a sort of opening ceremony for their new satellite location. The excerpts covered Tumblr founder, David Karp
Time on Mobile Devices Matches Time Spent Reading Newspapers and Magazines
eMarketer recently published a report covering statistics on how American adults interact with differing media. The focus of the report was to determine how much time was spent by users, with each medium and in kind, the level of integration.
Introducing “Flipboard Pages” – by Flipboard
Nonetheless, Flipboard users today were greeted with a publishers message announcing their print media centred product called Flipboard Pages.
Barnes & Noble’s Nook is More than an eReader
With the upcoming launch (November 19th) of the Nook Color, they have invited developers to create Nook specific aps. for their users and they just announced their Nook Kids product, which couldn’t have happened before the Nook Color release anyway. Nonetheless, I see the beginnings of a sustainable strategy here, which if done right could position Barnes & Noble as the provide of the eReader+ that bridges the gab between the iPad and the Kindle.
USA Today Restructures for Future Focus on Digital Media
USA Today has announced a restructuring plan that will see it’s workforce reduce by 130, against its 1,500 total number of employees. The planned USA Today restructuring is slated to take into consideration the increasing need for Web property optimization, the reduction in ad dollars being spent with the publisher, along with the reduction in circulation revenues
Niche Mom Products Are Better Done Digitally
Segmentation, niche applications and pointed experiences have been the soup du jour for publishers as a part of a methodology to gain and retain audiences. Figuring out what your market needs, through analysis (incumbent reporting and Google search tools) and then providing a solution
Paul Godfrey & Wall Street – What will they do with Canwest media properties?
The publishing industry has been ladened with today’s news about the Canwest sale to unsecured investors, led by Paul Godfrey (National Post CEO). Godfrey led the group of investors (JP Morgan Chase & Co. and Morgan Stanley) that bought the debt ridden newspaper group for $1.1 billion.
Pay Wall Results Are in and They Don’t Look Good
The Pay Wall argument is still alive and kicking, but the good news for us data junkies is that it’s been an up and functioning model for many publishers to date, thus now giving us some data to assess.
Funny Video About the Hording of Newspapers
Here is a funny video about the print media industry (partially — my industry). It’s brilliantly done and at times, because of its reminiscence to CNN and Headline News, you’re caught thinking the piece is actually true.
