Magazines
CategoryFunny Video About the Hording of Newspapers
Here is a funny video about the print media industry (partially — my industry). It’s brilliantly done and at times, because of its reminiscence to CNN and Headline News, you’re caught thinking the piece is actually true.
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Visual Search for Newspapers and Magazines
Virtual Search – just think about the things publishers can do for advertisers with this technology.
German Newspapers File Antitrust Suit Against Google
The Federation of German Newspaper Publishers and the Association of German Magazine Publishers filed an antitrust lawsuit against Google, for misappropriation of their news content and snippets from articles.
Rouge Magazine Goes National
When everyone else has decided to limit their print business expansions, Proctor and Gamble is making a leap to do the opposite, as they bring Rogue magazine out of its test phase and into the big time.
Print Magazines Still Holding Their Own
According to a recent report released from the Rosen Group, even though 65 per cent of Americans dash to the Internet to get breaking news, they still want to reference tangible magazines for fueling their entertainment needs. One of the research findings from the Rosen Group report that resonated the most with us was that … Continue Reading
Conde Nast says “no more Flip.com”
Conde Nast has announced that it is shutting down its teen social networking site, Flip.com. The site first launched in February 2007 and reached a high of 300,000 users, but the Flip team soon found that it was going to be difficult to compete with the Facebook’s and the MySpace’s of the world, using the … Continue Reading
Forbes.com Introduces the Total Guarantee
Forbes.com has just introduced a premium advertiser program that they are calling “Total Guarantee” and it is said to couple the concepts of targeted advertising and pay-for-performance in an efficient little package. With “Total Guarantee” advertisers can target the audience they want to reach, plus the average frequency they want to reach them with. In … Continue Reading
Life Magazine Re-invents Itself as Life.com: a new Flickr
Life magazine, even though generally classified as one of the “boutique” publications, has not been exempt from the challenges that come with the changing advertiser market place and the need to re-invent oneself, all in the name of “continued readership”. So through understanding the challenge the above poses, Life magazine executives have gone ahead and … Continue Reading
Magazine Audience up for 2008
Mediamark Research and Intelligence have finally released magazine audience numbers from the first part of 2008 and the numbers show that readership is up. Even given the decline in page count and the lessening circulation dollars, “audience” appears to be on an upward trend. MRI’s audience study compared 95 leading consumer magazine titles from spring … Continue Reading
Super Grocer Tests Circulation Campaign
Mejier, an American supercenter grocer, has teamed up with the Magazine Publishers of America for a huge circulation campaign. Mejier will offer shoppers $2 off their next magazine purchase, with the purchase of any two of the magazine titles that they carry. The program is scheduled to run from August 21st to September 6th and … Continue Reading
