Search Marketing
Category
Facebook Vs. Google a Visual Comparison
Ever wondered how social media mammoth Facebook compares to search giant Google? Well wonder no more…
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Google Searches Directly Inform 146 Mil Brand Conversations
The results of the survey show that face to face interactions are still the greatest source of word of mouth brand conversations, amongst consumers, but that’s not it
Yellow Pages Assoc. Changes Name to Local Search Association
The Yellow Pages Association announced yesterday that it was changing it’s association name to The Local Search Association. This name change alone, represents a big shift in a business advertising methodology that has been in existence since 1886
Paid Search Importance and Growth Numbers
Recent data published by IgnitionOne shows that paid search spend has grown by 13 % year -over- year, Q1 comparison. Thus far, the financial and retail sectors are taking the lead in paid search spend, with Amazon being the leading advertiser, with a spend of approximately $51 million.
March Search Share Numbers Are In
If you are knee deep in your brand or products search strategy, you’ll want to be aware that comScore March search numbers, by browser, are out and it shows that Microsoft is continuing along the growth pattern.
UPDATE: Google’s +1 Button: Top Level Recommendations Agent
In case you didn’t notice it, Google has added an SERP ‘like’ feature that they are calling ‘+1′. The new feature will give advertisers, editors and webmasters, insight
How SEO Impacts Local Business Search
By now, it’s clear in the minds of webmasters and Web site owners that SEO (search engine optimization) is important to some degree. For many responsible for their companies online property,
Data: Oscars Lift Related Movie Search and Share Traffic
As usual, the guys at AddThis were busy tracking Oscar related Web activity last night – searches, shared searches, etc…. Not unlike their coverage after the super bowl, the stats they’ve compiled in themselves are interesting
News Moving From Search to Social… Do you Agree?
Did you know that a New York Times story is tweeted every 4 seconds? Startling huh? This is just one of the many interesting discussion points heard at the DLD 2011 event, during the Publishers Talk
