SEM
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Twitter and Facebook Developers Take a Stance Against Google
The folks at Twitter and Facebook are not taking the Google search change sitting down , and to fight back, developers from both groups have launched a browser bookmarklet, called ‘Don’t Be Evil’
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Google Dynamic Search Ads Makes Your AdWords Campaign Efficient
…the expansion of Google’s Dynamic Search Ad is so compelling to me, but the crux of how these nouveau ad types will work is definitely worth sharing and highlighting in a blog post.
Paid Search Importance and Growth Numbers
Recent data published by IgnitionOne shows that paid search spend has grown by 13 % year -over- year, Q1 comparison. Thus far, the financial and retail sectors are taking the lead in paid search spend, with Amazon being the leading advertiser, with a spend of approximately $51 million.
March Search Share Numbers Are In
If you are knee deep in your brand or products search strategy, you’ll want to be aware that comScore March search numbers, by browser, are out and it shows that Microsoft is continuing along the growth pattern.
UPDATE: Google’s +1 Button: Top Level Recommendations Agent
In case you didn’t notice it, Google has added an SERP ‘like’ feature that they are calling ‘+1′. The new feature will give advertisers, editors and webmasters, insight
Overture doesn’t have what it takes for Korean Search Engine Naver
We’ve said often that western companies and properties will find it difficult to exist on the other side of the pond, if those making the decisions were not willing to flex on their at home rules and regulations. This is why eBay pulled out of the Japanese market in 2002 and instead formed an agreement with Yahoo! to have its users purchase eBay products through Yahoo! Japan.
AOL Partners with Oodle
AOL’s partnership with Oodle will ‘officially’ be announced today, as the company launches its new AOL Classifieds venture. AOL Classifieds is slated to cover the US and parts of Canada, but if marketed properly through their other channels, AIM for example, this geography could expand relatively quickly. AOL is within the list of top sites … Continue Reading
Online Search Trends
Check out this interesting presentation by Alex Patriquin of Compete.com. Alex’s presentation, which we have included here, takes a look at 2008 online activity, as it refers to search trends. Now although the majority of the stats are similar to what we’ve already seen some of the industry pundits post in the blogosphere, Alex does … Continue Reading
Google Says Goodbye to Print
We learned today that Google has cut its Print Ad Program in an attempt to shave off underperforming products. This is undeniably big news for the print industry, not necessarily from a revenue perspective, but more from a competitive landscape outlook. At its conclusion, the Google Print Ad Program garnered a little over 800 newspaper … Continue Reading
