Strategy
Category
Top Facebook Brand Pages By Engagement
The pages on the list below are there because of their high level of user engagement. Take Ford Mustang for example, their Facebook landing page is filled with
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How Tourism Boards Take to Social Media to Cast a Wider Net (featured boards: Sweden & Calgary)
The Swedish tourism group is handing over it’s Twitter handle (@sweden) to a different Swedish resident, each week
Facebook Used as a Conduit for Birth Control
Brazilian condom maker, Olla, launched a Facebook campaign entitled, ‘Unexpected Babies’, with the hope of not only gaining mind-share for their product, but to also
The Dollar Value of a Facebook Fan
However, aside from our step by step blueprint on calculating social ROI, many have produced a simple value for Facebook fans, which by far makes doing the math a lot easier, but not always as exact.
The Difference in Impact Between a Like and a Comment on your Facebook Post
The group EdgeRank Checker has released their data sets, showing how the two differ in impact and it turns out that a comment on a Facebook post is far more valuable than a like .
Recording Available: Not-for-Profits & the Successful Social Campaign
In this webinar we walk through the recipe of a successful social media campaign for a nonprofit, as well as samples of past notable campaigns.
Think Lemon Wedge: there is often beauty in simplicity
The garnish, tinsel and diamond we in the industry think an item must have, aren’t necessarily the things that will make the 99% appreciate and love what we produce.
The Importance of your Brand’s Content Strategy in the Social Relationship
In addition, I thought I would share with you, our list of the top six things a brands marketing principle should ask themselves and look at, prior to posting content:
The Influence of Facebook ‘Likes’
Below is a snapshot into social shopping technology provider, 8thBridge’s survey, where they asked individuals about their participation with Facebook’s ‘Like’ button.
Links Shared on YouTube Have Greater Staying Power
The folks at bitly have released some very interesting data analysis on the business of shared links and how long of a life span the average link celebrates, by social media outlet.
