Strategy
Category
The Difference in Impact Between a Like and a Comment on your Facebook Post
The group EdgeRank Checker has released their data sets, showing how the two differ in impact and it turns out that a comment on a Facebook post is far more valuable than a like .
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Recording Available: Not-for-Profits & the Successful Social Campaign
In this webinar we walk through the recipe of a successful social media campaign for a nonprofit, as well as samples of past notable campaigns.
Think Lemon Wedge: there is often beauty in simplicity
The garnish, tinsel and diamond we in the industry think an item must have, aren’t necessarily the things that will make the 99% appreciate and love what we produce.
The Importance of your Brand’s Content Strategy in the Social Relationship
In addition, I thought I would share with you, our list of the top six things a brands marketing principle should ask themselves and look at, prior to posting content:
The Influence of Facebook ‘Likes’
Below is a snapshot into social shopping technology provider, 8thBridge’s survey, where they asked individuals about their participation with Facebook’s ‘Like’ button.
Links Shared on YouTube Have Greater Staying Power
The folks at bitly have released some very interesting data analysis on the business of shared links and how long of a life span the average link celebrates, by social media outlet.
Thoughts on Millennial Marketing
Companies who fit the profile above are realizing that the value propositions that worked for boomers for example, are not resonating with the millennial generation.
7 For All Mankind Facebook Store Spreads ‘Buy Now’ Functionality on Your Page and Theirs!
7 For All Mankind has turned up their social marketing campaign through not only the introduction of the store, and the buy now functionality nestled in multiple Facebook locations, but
Walmart.com Recommendation Agent is Based on your Social Personas
Finally, Walmart is putting their @WlamartLabs to ‘smart’ use. The team has been tasked with mining Twitter and Facebook to aid in consumer Walmart.com searches.
RFID + Facebook = Ibiza Hotel Marketing Campaign
The Ushuaia recently employed the aid of RFID (Radio Frequency Identification) technology to allow their hotel guests and partiers to update Facebook, without the aid of a smartphone.
