Trends
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Brazil Taking Facebook and Twitter by Storm
Is it fair to say that Brazil is putting the rest of us to shame when it comes to social media usage? I think so.
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IBM’s Interesting Yet Quirky Twitter Realizations
group behind the research put into IBM’s Congos Consumer Insight released other interesting and quirky Twitter facts they came across, while doing the research
Facebook Users by Country – growth trends
Here’s one for your online bookmarking site ‘Socialbakers.com’. It houses a neat global Facebook usage map, which it updates regularly.
The Dollar Value of a Facebook Fan
However, aside from our step by step blueprint on calculating social ROI, many have produced a simple value for Facebook fans, which by far makes doing the math a lot easier, but not always as exact.
The Difference in Impact Between a Like and a Comment on your Facebook Post
The group EdgeRank Checker has released their data sets, showing how the two differ in impact and it turns out that a comment on a Facebook post is far more valuable than a like .
Data: Facebook Page Fan Growth Rates and Resulting Increased CPC
Over the last quarter it is said that advertises spent 25 per cent more on Facebook ads, thus driving up the average cost per click on the social network, by 54 per cent!
‘Me Too’ Group Buying Sites Dropping First But Data Shows That All Should Be Concerned
I remember putting together a document for a client on group buying, and at that time I remember adding commentary about it being a saturated market. CB Insights has released supporting information
The Influence of Facebook ‘Likes’
Below is a snapshot into social shopping technology provider, 8thBridge’s survey, where they asked individuals about their participation with Facebook’s ‘Like’ button.
Links Shared on YouTube Have Greater Staying Power
The folks at bitly have released some very interesting data analysis on the business of shared links and how long of a life span the average link celebrates, by social media outlet.
The Need for Diversifying Social Advertising Strategies
The problem with this state of marketing awareness is that users/consumers have progressed or changed or even fine-tuned their uses of social networks, just when advertisers thought they were getting it.
