Trends
Category
Data: Facebook Page Fan Growth Rates and Resulting Increased CPC
Over the last quarter it is said that advertises spent 25 per cent more on Facebook ads, thus driving up the average cost per click on the social network, by 54 per cent!
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‘Me Too’ Group Buying Sites Dropping First But Data Shows That All Should Be Concerned
I remember putting together a document for a client on group buying, and at that time I remember adding commentary about it being a saturated market. CB Insights has released supporting information
The Influence of Facebook ‘Likes’
Below is a snapshot into social shopping technology provider, 8thBridge’s survey, where they asked individuals about their participation with Facebook’s ‘Like’ button.
Links Shared on YouTube Have Greater Staying Power
The folks at bitly have released some very interesting data analysis on the business of shared links and how long of a life span the average link celebrates, by social media outlet.
The Need for Diversifying Social Advertising Strategies
The problem with this state of marketing awareness is that users/consumers have progressed or changed or even fine-tuned their uses of social networks, just when advertisers thought they were getting it.
Facebook Performance Continues to Impress for Advertisers
Should you be a commercial advertiser or business looking to gain mind or market share though your social strategies, it’s often good to take a pulse of what the data shows to be reality
Facebook ROI Data
The Hitwise UK group conducted a study to validate just how much was one Facebook fan worth and given the audience of this blog, we could not help but syndicate their findings here.
How Friends, Fans and Followers Effect Social Shopping and Commerce in General
What caught our attention was the data around advertising burnout – meaning the dying down that you see, after the immediate peak of new creative being published on Facebook.
Recording Now Available: Social Analytics That Matter
This webinar ‘Social Analytics that Matter’, will help you answer the questions above, as well as help you to build a social dashboard for your organization
iOS Still Leading the Way in Mobile Consumer Mindshare
ChangeWave polled over 4,000 North American smartphone consumers and asked them a series of questions to understand, what smartphone OS they would most likely purchase next and
